England announce biggest ever sponsorship deal

England Netball is proud to announce Vitality as its new principal sponsor. Vitality, the health and life insurer that rewards healthy living, will be the long term principal sponsor of the England Netball Team.

Vitality branding will feature on the England Team kit as they compete at the Netball World Cup alongside the other top 15 international netball nations from 7th – 16th August.

Tracey Neville, England Netball Head Coach comments: “It is absolutely fantastic that a well-recognised company such as Vitality who are so committed to improving people’s health and wellbeing, have partnered with England Netball. This partnership has a perfect fit and the support of Vitality will go a long way to ensure we can build the best platform to develop netball and encourage women to participate for years to come.”
Jo Adams, England Netball CEO: “We are delighted that the successes we have achieved as a leading women’s sport have been recognised by a prominent brand in Vitality. This partnership represents the largest ever sponsorship deal in England Netball history and we can’t wait to start our work together to continue the promotion of our wonderful sport.

“As an organisation, England Netball is committed to delivering the best possible experience for all of our participants, from grassroots right through to the England Roses. This agreement will allow us to build on the fabulous work we have already achieved as well as continuing to create innovative and inclusive opportunities for netballers across the country”

Neville Koopowitz, Vitality CEO comments: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us share the Vitality message. We hope to show our support for women in sport through this new partnership. We are excited to be sponsoring the England Netball Team as they enter into the Netball World Cup and hope that with our support they have a successful tournament over in Sydney.”

The Netball World Cup is a celebration of the continued growth and impact of netball globally. This year will see the 14th edition of the event which is set to be the best and biggest the sport has ever seen. For the first time, the competition will be held over 10 days, and will see the world’s elite Netball teams go head-to-head for the trophy.

This partnership with England Netball further reinforces Vitality’s commitment to raising the profile of health and life insurance throughout the UK and their ambition to inspire people to get active and live healthy lives.